DPR1100 - Director – Operations

  • Contract Type: Full Time | Permanent
  • Function: Parks Operations
  • Closing Date:
  • Location: Dubai, U.A.E.

Building Fun

Join the team of the first LEGOLAND® Park in the Middle East and help us create amazing experiences for families from around the world. At LEGOLAND® Dubai we rely everyday on our Model Citizens (employees) in meeting our ultimate goal of bringing the LEGO® values of creativity, imagination, learning, quality and fun to life and deliver truly memorable experiences to our guests.

With over 40 interactive rides, live shows and attractions you will be able to find a diverse range of career opportunities in one of the most unique and stimulating work environments you could imagine.

Come and work where work is PLAY. At LEGOLAND® we make every child a HERO!

Play Your Part

In this role you will be will be responsible for development and implementation of Standard Operating Procedures for Park Attractions, Admissions, Safety & Risk Management, Entertainment, Costumes & Wardrobe and Education Programs.  Directs and manages park operations for LEGOLAND Dubai including the above areas, including the quality of our guest experience.  Coordinates with all Operating departments to ensure sufficient Duty Management coverage to ensure smooth daily operation of the Park.

  • People management for the operations division including hiring, performance management, motivation and training to produce high quality results. 
  • Ensure Park operation is safe, efficient and delivered at a high level of guest service.   
  • Manage budget, particularly labor and supply costs within budget frames.
  • Contribute to senior leadership team with an emphasis on guest journey and park operational efficiencies

Main Duties:

2.     Operations

 Operations for LEGOLAND Dubai: Ongoing management of all operational areas, including Attractions/Grounds, Entertainment and Admissions/Guest Services, Education Programs, Costumes and Wardrobe and Safety & Risk management.  Ensures department objectives are set to meet overall performance standards and operational plan.  Provides leadership, direction, and management of Model Citizens who deliver and maintain the company’s product and service.  Ensures guest service and safety standards meet high LEGOLAND standards. 

 2.     Financial

 Budget:  Assembles Operations division budget including P&L with emphasis on labor and supplies.  Delivers quality operational guest service to KPI targets within budget frames.

 3.     Development

 Special Events:  Manages the creative development, contract negotiations, and execution of key attendance generating events for the park.  Oversees the execution and logistics for all events and special activities within the park to ensure these events showcase our park and provide and excellent representation of our product. 

 Executive Team Leadership:  Serves as a member of the executive leadership team and develops and supports LEGOLAND Dubai’s strategic and operating plans.  Participates in planning, policy and direction setting, problem solving and decision making with other members of the management team.  Promotes and demonstrates Merlin’s and LEGO’s culture and core values through words and actions. 

 4.     People

 Operational Leadership:  Determines the organizational structure, operational planning, budgeting and staffing requirements for the operations division. Responsible for overseeing the recruiting, staffing, training, development, performance management, team building and other people and culture initiatives.  Additionally is responsible for managing the operational training requirements to ensure a smooth opening of the park. Leadership style encourages guest service focus and drive to exceed guest expectations.

 Professional and Interpersonal Skills:  Exhibits the ability to work effectively as a team member to contribute to the strategic and cultural direction of the organization.  Maintains a guest experience and product presentation focus.  Exhibits the ability to work independently and execute operational plan within job scope.  Exhibits the organizational and business savvy, and the interpersonal skills, to work effectively in a dynamic organization with international and cultural differences.   

Health & Safety:

Managers are responsible for all aspects of Health, Safety & Security within their department, in line with the Group Policy (HS001). In particular, they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees under their management are aware of the Group Health, Safety and Security Policy and their obligations under it. They must ensure that safe working practices are monitored, and that risk assessments and procedures are reviewed regularly. Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated.


Are You a Star?

In order to be qualified for this role you should possess the below criteria:

  • You will have at least a Bachelors degree in a relevant subject
  • Strong leadership qualities including clear and concise communication to convey our goals and vision clearly and hold teams accountable for delivery.
  • A solid background in operations management (at least 3 – 5 years). So not only will you be financially and commercially astute, and know operations inside out, you’ll also understand the impact they have on your business partners – Finance, HR, and Marketing.
  • An impressive record of delivering to targets, you’ll be comfortable working collaboratively with, and as an integral part of our Senior Leadership Team.
  • An eye for detail, high standards and a focus on results are all essential.
  • Experience of having managed a significant budget.


  • Developing businesses in markets at different stages of growth
  • Exposure to businesses in other markets (desirable)


  • Experience managing leaders of independent teams to cascade vision and strategy of a wider remit
  • Developing a diverse talent pipeline and succession planning
  • Building performance-based cultures
  • Working in matrixed environments


  • Must be able to work flexible hours, with regular weekend work as standard
  • Must have a valid driver’s license
  • Must be willing to travel locally, regionally and internationally


  • Burning drive to achieve success
  • Resilient and robust self-belief with the confidence to challenge
  • Charismatic and creative; able to excite and inspire innovation
  • Has the energy and discipline to ‘make things happen’
  • Able to adapt quickly and flexibly to changing circumstances.
  • Operates with integrity and a sense of purpose
  • Talent for building relationships, influencing and negotiating effectively
  • Self-aware, with a growth mindset
  • Empathetic towards others, draws deep insight into people and how they behave
  • Financially astute and highly commercial, with an operational mind-set
  • Analytical and investigative with strong attention to detail
  • Maintains a focus on the bigger picture

The Best Part of The Story

We offer a competitive salary and benefits package which includes; housing allowance, comprehensive medical coverage, life and accident insurance and other generous allowances.

We also care about your career development supported by Learning opportunities for those seeking a long-term future in the Company.

By applying to this vacancy, you agree to our Terms & Conditions.